A few years ago, I was talking to a girl (rare). After she used my bathroom, she reported back that she was happy that I had hand soap, because so many men she knew didn’t. I was shocked at this, but I was even more shocked when I started to poke my head into all my guy friend’s bathrooms- she was completely right. 

So, as a joke, I started putting two hand soaps in my bathroom. And as that continued, I started to realize that the hand soap industry was flawed. It was all plastic, it all smelled like lemon, and as a man it never seemed attractive to purchase.

So I started Goodest- aimed at making people laugh and creating a more sustainable option for an under represented category.